Marketing
FLAB Healthcare has one of the most experienced and award-winning team in Healthcare Marketing, Advertising and Public Relations. With the experience of spearheading several successful marketing campaigns in the healthcare industry, FLAB Healthcare has been providing the most effective and innovative marketing solutions to our clients, thereby, helping hospitals increase footfalls and subsequently, revenues.
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Branding
Hospitals, like any other industry, need to have brands. The brand of a hospital could be anything including the logo, slogans or any other recognisable marks, that relates the patients to the hospital. It most cases, it is the Doctor, who owns the hospital, who becomes the hospital’s brand. In any case, it is always important that the hospital identifies its brand equity and protects it at all times.
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Advertising
Advertising has always been considered a ‘taboo’ word in healthcare. But, with increasing competition, if you don’t speak for yourself, then no one will. Healthcare advertising is a thin rope for hospitals and most times they either don’t advertise or fall under the radars of the governing bodies like the NMC or ASCI. Advertising in conservative mediums including newspaper, outdoor, OOH, audio, televisions etc are still preferred by hospitals and they have a longer effect on the audience.
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Digital & Social media
With the advent of technology, digital media has disrupted the marketing domain and healthcare marketing is no exemption to it. Digital media marketing, if executed well, can take your hospital brand to the next level. The advantage with digital media marketing is that the efforts can be tracked and analysed and the results measured. Social media is also a cost-effective tool that can keep your customers closer to what’s happening at your hospital.
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Medical Tourism
Healthcare across the globe has become very expensive. However, at the global platform, India offers the best medical treatment at a very low price, which attracts patients from across the globe. Patients from both the developed countries like the US, UK, Europe and third-world countries like the Africa, throng India for their medical treatment for the same reason.
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Healthcare Events
FLAB Healthcare has an experienced team that has organized local, national and international healthcare events. The scale of the events varies from 500 to 1500 participants. The events included interactive sessions, exhibition stalls, breakout meetings, workshops, startup pitchfest and many more exciting elements.
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Public Relations
In today’s scenario, where hospitals are unfairly targeted, it becomes important and crucial for both doctors and hospitals to maintain a cordial media and press relations. FLAB Healthcare’s Public Relations team offers services including press conferences, press releases, crisis management, FAM trips and media interactions to ensure that the media covers the good work that doctors and hospitals do and takes it to the public.